Members of the Florida Restaurant and Lodging Association can remain engaged through the new FRLA app. Manage your membership, stay up to date with our news feed and important updates, view benefits and supplier information, register for local events, access our searchable resource directory, and network with peers. FRLA is Florida’s premier non-profit hospitality industry trade association, founded in 1946, whose mission is to protect, educate, and promote, Florida’s hospitality industry.